Illustrated portrait of Jenny Albright in the Easter Basket Ideas pastel palette

Writer at Easter Basket Ideas

Jenny Albright

Founder and head basket-builder

About Jenny

Jenny planned corporate events for the better part of a decade — the kind where four hundred welcome bags have to look identical and arrive on time — before deciding that the only part she genuinely missed was deciding what went inside them.

The Easter basket became the annual outlet: three kids in the house, a rotating cast of nieces and borrowed teenagers, and a mother-in-law who was handed an adult basket one year as a joke and now asks about it in February. What started as a shared document for a Madison mom group turned into this site when the document passed forty pages.

Her editorial rules are short: solid chocolate over hollow, keepers over candy, and sibling baskets that look equal from across the room — a rule she will defend at length and has, repeatedly, at her own kitchen table.

How Jenny works

  • The formula comes first

    A basket is a structure — vessel, filler, one anchor, a candy layer, a couple of keepers. Products are chosen to fill the structure, never the other way around.

  • Age changes the answer

    What delights a five-year-old is wrong for a toddler and insulting to a fifteen-year-old. Every guide states the age band it is written for, and says what to check on the box for the youngest ones.

  • No invented tests or numbers

    We explain how to choose. We do not claim to have tested products we have not, and we never publish a price, rating or safety verdict we cannot source.

Articles by Jenny

Contact

Spotted an error, or have a question or suggestion about a guide? Write to pablobravo44@gmail.com or use the contact page.